Integriertes Marketing-, Vertriebs- und Kundenmanagement

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.


Prof. Dr. Richard Hofmaier (Hochschule für Angewandte Wissenschaften München/University of San Diego)